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OPERATION
NOT TODAY.
Ending impulsive pet purchases
Think before you take a life home.
Abandonment
starts the moment
you take a pet home.
In South Korea, many companion animals are abandoned
due to behavioral issues, financial burden, and changes in lifestyle.
However, these are not unexpected problems;
they are the result of impulsive decisions made without preparation.



1 in 5
owners consider giving up their pets
What We Do
We work to reduce impulsive pet purchases and prevent abandonment
by changing how companion animals are acquired.

We Change the
Moment of Decision
We focus on the point where
people choose to take a pet home,
'preventing impulsive choices.
We Introduce a
Waiting System
We propose a mandatory waiting period
that prevents same-day pet acquisition.



We Educate
Future Pet Owners
During the waiting period,
prospective owners complete
a license education program on
responsibility, cost, and long-term care.
We Drive
Policy Change
Through campaigns, petitions,
and advocacy, we work to
transform this system into
a national policy.
The Latest...
News, research, and opportunities to learn more about the issue
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